Chris Lukach

Chris Lukach, MLS, APR

CEO

AKCG - Public Relations Counselors

Chris Lukach, APR, is CEO and owner of AKCG – Public Relations Counselors, a national public relations firm specializing in issue and crisis preparedness and response. Chris has been instrumental in developing issue and crisis communications plans and advising independent school clients. Chris also leads the firm’s spokesperson training team, guiding subject matter experts — from scientific researchers and healthcare officials to heads of school and university presidents, to religious leaders — to be effective communicators in today’s nuanced and challenging media landscape. Chris is a past president and chair of the Philadelphia Public Relations Association and the youngest leader in the association’s 70-year history. A graduate of Rowan University and an active member of the school’s alumni community, Chris was named the university’s “Distinguished Alumnus” in 2018. In 2019, Chris earned his Master of Legal Studies degree from Drexel University. He serves on the board of WHYY, Inc., the Philadelphia area’s NPR affiliate.

Online Courses

Past Webinars

  • Effortless Efficiency: Payroll to Performance This item is protected

    April 13, 2026
    Efficiency is paramount through the entire Human Resources function. In this webinar, HR leaders and business officers will explore how to streamline workforce management from payroll processing to performance evaluation.
  • Mission (and Margin) Possible: Leveraging Campus Assets This item is protected

    March 30, 2026
    From summer programs and rentals to strategic partnerships, schools can unlock new income streams. This webinar explores practical strategies to maximize underutilized assets, assess operational readiness, and design sustainable initiatives.
  • Blending Respect and Efficiency in the Business Office This item is protected

    February 20, 2026
    Join members of NBOA’s volunteer Human Resources Council for a practical discussion on strategies to safeguard your working hours without compromising collegial relationships —all while saving time.
  • Facing the Aftermath of Disaster: Lessons & Preparedness Strategies This item is protected

    February 6, 2026
    Hear firsthand experience navigating the Palisades Fire and discover practical lessons in evacuation, business continuity, board governance and emergency response planning to help your organization prepare for the unexpected.
  • Business Office & Admissions Partnering on Net Tuition Revenue This item is protected

    January 23, 2026
    It’s essential to manage enrollment and financial aid in a consistent, sustainable and predictable way — but doing so can be complex and challenging. Learn how established sustainable net tuition revenue targets support mission, program and budget.

Net Assets Articles

  • Benchmarking Business Office Staff This item is protected

    April 14, 2026
    Average salaries of hybrid staff were generally higher than in-person or remote staff, according to NBOA’s BIIS data analysis tool.
  • When Trust Needs Rebuilding, Reset the Story

    April 7, 2026
    What a high‑profile reset reveals about letting go of what no longer works — and why that matters for schools.
  • Controlling Construction Costs This item is protected

    April 6, 2026
    As costs for materials and labor rise, school leaders are turning to planning, partnerships, and contract management to deliver projects on time and on budget.
  • Working with the Wolf Pack

    April 6, 2026
    Handling school zoo insurance and staffing is one thing—helping handle wild animals is definitely another.
  • Leadership Insights from Trailblazer and Mentor Dallas Joseph

    March 24, 2026
    CFO Dallas Joseph covers it all in a wide-ranging conversation with NBOA President and CEO Jeff Shields, an excerpt of the Net Assets Podcast.