Chris Lukach

Chris Lukach, MLS, APR

CEO

AKCG - Public Relations Counselors

Chris Lukach, APR, is CEO and owner of AKCG – Public Relations Counselors, a national public relations firm specializing in issue and crisis preparedness and response. Chris has been instrumental in developing issue and crisis communications plans and advising independent school clients. Chris also leads the firm’s spokesperson training team, guiding subject matter experts — from scientific researchers and healthcare officials to heads of school and university presidents, to religious leaders — to be effective communicators in today’s nuanced and challenging media landscape. Chris is a past president and chair of the Philadelphia Public Relations Association and the youngest leader in the association’s 70-year history. A graduate of Rowan University and an active member of the school’s alumni community, Chris was named the university’s “Distinguished Alumnus” in 2018. In 2019, Chris earned his Master of Legal Studies degree from Drexel University. He serves on the board of WHYY, Inc., the Philadelphia area’s NPR affiliate.

Online Courses

Past Webinars

  • Blending Respect and Efficiency in the Business Office This item is protected

    February 20, 2026
    Join members of NBOA’s volunteer Human Resources Council for a practical discussion on strategies to safeguard your working hours without compromising collegial relationships —all while saving time.
  • Facing the Aftermath of Disaster: Lessons & Preparedness Strategies This item is protected

    February 6, 2026
    Hear firsthand experience navigating the Palisades Fire and discover practical lessons in evacuation, business continuity, board governance and emergency response planning to help your organization prepare for the unexpected.
  • Business Office & Admissions Partnering on Net Tuition Revenue This item is protected

    January 23, 2026
    It’s essential to manage enrollment and financial aid in a consistent, sustainable and predictable way — but doing so can be complex and challenging. Learn how established sustainable net tuition revenue targets support mission, program and budget.
  • Optimizing the Auxiliary Workforce: Compliance, Culture & Sustainability This item is protected

    January 9, 2026
    This webinar invites school leaders to rethink auxiliary staffing — across summer, afterschool, enrichment and other programs — as a lever for sustainability, compliance and culture-building.
  • The Fine Art of Handling Conflict for Business Officers This item is protected

    December 5, 2025
    This webinar will equip attendees with practical strategies to navigate disputes with clarity and confidence, and offers actionable insights on handling complaints and resolving conflict in ways that foster collaboration and strengthen relationships.

Net Assets Articles