Net Assets is a family of publications — a print magazine, news website and e-newsletter — focused exclusively on business and operational issues facing K-12 independent schools. When you advertise with Net Assets, you interface with the decision makers who drive their schools' budgets and business partner relationships.

Independent school CFOs, heads of school and other business and operational leaders turn to Net Assets for news, insights and solutions. Our recent reader survey indicated 99% of readers agree that Net Assets helps them do their job better, and 89% consider the magazine a "must-read." And 99% say it delivers forward-thinking, practical solutions to financial and operational challenges facing independent schools. It’s a highly valued member benefit.

Net Assets Magazine

NBOA’s Net Assets magazine is published six times a year and reaches strategic leaders at more than 1,300 independent schools. A modern redesign that optimizes reader experience launched in January 2022. Our latest reader survey shows our members value the print magazine even more now than they did five years ago.

Click on the images below to view the cover and table of contents for each issue.

Net Assets
Net Assets
Net Assets
Net Assets

Cover Stories

January/FebruaryHuman Resources/Annual Meeting Preview
March/AprilNBOA Annual Meeting Issue
July/AugustRisk Management
November/DecemberEnrollment Management and Financial Aid

Advertising options include a full-page bleed ad, a full-page non-bleed ad and a half-page horizontal ad.

Ad Sizes


Pricing based on single issue; volume discounts may be available.

Premium Placement


Full page


Net Assets NOW

Published twice a month, NBOA’s e-newsletter Net Assets NOW reaches more than 12,000 subscribers and has an average open rate of over 20%. Drive impressions and traffic directly to your company’s website with banner ads and sponsored content. A digital redesign that optimizes reader engagement will launch in 2022.

The sponsored content, which we call a Business Partner Showcase, is brief content written by the advertiser about a relevant industry issue that also ties into and promotes your services. It is written in a news format and contains useful information that goes beyond a promotional angle. NBOA reviews all copy to ensure it meets editorial standards.

Please contact Chris Kalavsky for issues dates and specific ad availability.

Newsletter Ad Sizes


Pricing based on single issue; volume discounts may be available.

Top Banner
(one per newsletter)

Business Partner Showcase
(two per newsletter)

Middle banner
(two per newsletter)

Net Assets Website

For real-time news and analysis of the business of independent schools, school leaders turn to Net Assets online. Over the past three years, our publications website has seen readers increase by 43% and overall traffic increase by 24%. And with a redesign to launch in 2022, engagement is primed to increase further.

Whether we are covering shifting regulations, the latest crisis that impacts our schools, or digital-first stories, thousands of readers each month turn to us for crucial information as well as thought leadership, case studies and thoughtful solutions.

More information about advertising opportunities will be available soon as we proceed with our website redesign.

Digital Retargeting

Make the most of your brand’s visibility and increase ROI with digital ad retargeting. Ad retargeting uses cookies to track visitors to Once an ad campaign is active, your brand’s ads are displayed to potential customers on thousands of websites they visit in their daily online browsing. You can track real time ad statistics through a custom advertiser dashboard.

Advertisers can target thier audience by selecting the dates and length of the ad campaign. Advertisers can promote new products and services, attendance at NBOA events and professional development resources, to name a few. Year-round packages allow advertisers to reach their audience to stay top of mind.

Retargeting Ad Sizes


Pricing based on number of impressions.