Advertising

Net Assets is a family of publications — a print magazine, news website and e-newsletter — focused exclusively on business and operational issues facing K-12 independent schools. When you advertise with Net Assets, you interface with the decision makers who drive their schools' budgets and business partner relationships.

Independent school CFOs, heads of school and other business and operational leaders turn to Net Assets for news, insights and solutions. Our most recent reader survey indicated 99% of readers agree that Net Assets helps them do their job better, and 89% consider the magazine a "must-read." And 99% say it delivers forward-thinking, practical solutions to financial and operational challenges facing independent schools. It’s a highly valued member benefit.

Net Assets Magazine

NBOA’s Net Assets magazine is published six times a year and reaches strategic leaders at nearly 1,400 independent schools. A modern redesign that optimizes reader experience launched in January 2022. Our latest reader survey shows our members value the print magazine even more now than they did five years ago.

Click on the images below to view the issue.

Cover Stories

January/FebruaryHuman Resources
March/April**NBOA Annual Meeting Issue
**Commemorative 25th Anniversary Issue
May/JuneFacilities
July/AugustRisk Management
September/OctoberTechnology
November/DecemberEnrollment Management and Financial Aid

Advertising options include a full-page bleed ad, a full-page non-bleed ad and a half-page horizontal ad.

**The Commemorative 25th Anniversary Issue will be an expanded issue with a special cover and binding. Perspectives from both long-time business officers and those leading change in the field will make this issue a collector's item.

Magazine-Ad-Sizes

Pricing

Pricing based on single issue; volume discounts may be available.

Premium Placement$2,700
Two-page$2,600
Full page$1,950
**Full page: 25th Anniversary Issue (Mar/Apr 2023)$2,000
Half-page$1,550
**Half-page: 25th Anniversary Issue (Mar/Apr 2023)$1,600

Download a PDF with ad closing dates and materials deadlines.

Net Assets NOW

Published twice a month, NBOA’s e-newsletter Net Assets NOW reaches more than 12,000 subscribers and has an average open rate of around 30%. Drive impressions and traffic directly to your company’s website with banner ads and sponsored content. A digital redesign that optimizes reader engagement launched in April 2022.

The sponsored content, which we call a Business Partner Showcase, is brief content written by the advertiser about a relevant industry issue that also ties into and promotes your services. It is written in a news format and contains useful information that goes beyond a promotional angle. NBOA reviews all copy to ensure it meets editorial standards.

Please contact corporaterelations@nboa.org for issues dates and specific ad availability.

Newsletter Ads

Pricing

Pricing based on single issue; volume discounts may be available.

Top Banner
(one per newsletter)
$775
Business Partner Showcase
(two per newsletter)
$750
Middle banner
(two per newsletter)
$475

Download a PDF with ad closing dates and materials deadlines.

Net Assets Website

For real-time news and analysis of the business of independent schools, school leaders turn to Net Assets online. Over the past three years, our publications website has seen readers increase by 43% and overall traffic increase by 24%. And with our freshly redesigned site, engagement is primed to increase further.

Whether we are covering the latest crisis that impacts our schools, shifting regulations, or digital-first stories, thousands of readers each month turn to Net Assets online for critical information as well as thought leadership, case studies and thoughtful solutions.

Advertisements are available on the homepage and on topic-targeted articles. Topics are:

  • Leadership
  • Finance
  • Human Resources
  • Risk Management
  • Operations
  • Enrollment & Financial Aid
  • Diversity, Equity & Inclusion

All ads are a standard size, 300x250 pixels.

Homepage Ads

Homepage

4 total ads available

3 months $750
6 months $1,450
9 months $2,100
12 months $2,700
Homepage Ads

Topic-Targeted Article Pages

3 months$750
6 months$1,450
9 months$2,100
12 months$2,700

Download a PDF with ad closing dates and materials deadlines.

Digital Retargeting

Make the most of your brand’s visibility and increase ROI with digital ad retargeting. Ad retargeting uses cookies to track visitors to nboa.org. Once an ad campaign is active, your brand’s ads are displayed to potential customers on thousands of websites they visit in their daily online browsing. You can track real time ad statistics through a custom advertiser dashboard.

Advertisers can target thier audience by selecting the dates and length of the ad campaign. Advertisers can promote new products and services, attendance at NBOA events and professional development resources, to name a few. Year-round packages allow advertisers to reach their audience to stay top of mind.

Retargeting-Ad-Sizes

Pricing

Pricing based on number of impressions.

50,000$1,500
75,000$3,000
100,000$4,500
150,000$6,750
200,000$8,100
300,000$11,350