Kelsey Vrooman

Kelsey Vrooman

Partner and Co-Founder

Mission & Data

Kelsey Vrooman is a co-founder and partner of Mission & Data and a designer of NBOA’s HR Dashboard tool. Her data models and integrated dashboarding systems have been implemented in membership organizations and independent schools in the U.S. and abroad. In her previous director role at the National Association of Independent Schools, Vrooman managed the design of Market View, a market data visualization tool, and partnered with the E.E. Ford Foundation and NBOA on development of the Composite Financial Index. Vrooman is also a co-founder of the Association of Technology Leaders in Independent Schools. She has been a trustee and board officer for independent schools and organizations that serve the community, a director of educational technology, an instructional coach and a faculty member. She was recognized as an NAIS Teacher of the Future and holds degrees from Trinity University and Columbia University.

Online Courses

Past Webinars

  • Effortless Efficiency: Payroll to Performance This item is protected

    April 13, 2026
    Efficiency is paramount through the entire Human Resources function. In this webinar, HR leaders and business officers will explore how to streamline workforce management from payroll processing to performance evaluation.
  • Mission (and Margin) Possible: Leveraging Campus Assets This item is protected

    March 30, 2026
    From summer programs and rentals to strategic partnerships, schools can unlock new income streams. This webinar explores practical strategies to maximize underutilized assets, assess operational readiness, and design sustainable initiatives.
  • Blending Respect and Efficiency in the Business Office This item is protected

    February 20, 2026
    Join members of NBOA’s volunteer Human Resources Council for a practical discussion on strategies to safeguard your working hours without compromising collegial relationships —all while saving time.
  • Facing the Aftermath of Disaster: Lessons & Preparedness Strategies This item is protected

    February 6, 2026
    Hear firsthand experience navigating the Palisades Fire and discover practical lessons in evacuation, business continuity, board governance and emergency response planning to help your organization prepare for the unexpected.
  • Business Office & Admissions Partnering on Net Tuition Revenue This item is protected

    January 23, 2026
    It’s essential to manage enrollment and financial aid in a consistent, sustainable and predictable way — but doing so can be complex and challenging. Learn how established sustainable net tuition revenue targets support mission, program and budget.

Net Assets Articles

  • Endowment Spend Policy: Methodology Matters

    April 17, 2026
    Which of the three most common methodologies most closely align with your school’s goals?
  • Benchmarking Business Office Staff This item is protected

    April 14, 2026
    Average salaries of hybrid staff were generally higher than in-person or remote staff, according to NBOA’s BIIS data analysis tool.
  • When Trust Needs Rebuilding, Reset the Story

    April 7, 2026
    What a high‑profile reset reveals about letting go of what no longer works — and why that matters for schools.
  • Controlling Construction Costs This item is protected

    April 6, 2026
    As costs for materials and labor rise, school leaders are turning to planning, partnerships, and contract management to deliver projects on time and on budget.
  • Working with the Wolf Pack

    April 6, 2026
    Handling school zoo insurance and staffing is one thing—helping handle wild animals is definitely another.