Net Assets is a digital and quarterly print magazine focused exclusively on independent school business operations and read by thousands of school business leaders across the country. Stories are delivered directly to readers’ inbox through NBOA’s bi-monthly e-newsletter, Net Assets NOW, and brought to life in the monthly Net Assets podcast, hosted by NBOA President and CEO Jeff Shields.
Among our readers, 65% approve the purchasing of products and services, and 62% recommend products and services to decision-makers, according to our recent reader survey. Furthermore, 99% of members value Net Assets as a member benefit, and 91% would recommend the publication to their colleagues.
Your customers are reading Net Assets. Your business needs to be there too.
NBOA’s Net Assets magazine, printed quarterly, reaches strategic leaders at more than 1,200 independent schools, with a total distribution of about 6,000 copies per issue.
The spring issue is distributed onsite at the NBOA Annual Meeting and has a larger run than our summer, fall and winter issues.
Click on the images below to view the issue.
Advertising options include a full-page bleed ad, a full-page non-bleed ad and a half-page horizontal ad.
Pricing based on single issue; volume discounts may be available.
| Member | Nonmember | |
|---|---|---|
| Premium Placement | $2,900 | $4,050 |
| Two-page | $2,800 | $3,950 |
| Full page | $2,100 | $2,950 |
| Half-page | $1,700 | $2,350 |
Download a PDF with ad closing dates and materials deadlines.
When thought leaders and industry experts at your company want to share timely insights and practical takeaways directly in the magazine, sponsored content provides immediate connection with readers.
New in 2026, NBOA is offering one roughly 500-word article per quarter that addresses a topic relevant to independent school business leaders.
Sponsored content will be reviewed by NBOA’s editorial staff to ensure the material aligns with NBOA’s mission and adheres to our editorial standards. See our sponsored content guidelines for more information.
| Member | Nonmember | |
|---|---|---|
| Summer, Fall, Winter | $3,500 | $4,900 |
| Spring/Annual Meeting | $4,000 | $5,600 |
Download a PDF with ad closing dates and materials deadlines.
NBOA’s e-newsletter Net Assets NOW reaches more than 10,000 subscribers twice a month, and has an average open rate of around 60%. Anchored by NBOA President and CEO Jeff Shields’ CEO Notebook blog, this essential publication keeps independent school business leaders up to date.
Advertising options include top, middle and bottom banners and two Business Partner Showcases (BPS) per issue. Each BPS includes a short headline, short summary, link and logo, and is written in a news-like format. NBOA reviews all BPS copy to ensure it meets NBOA’s editorial standards.
Pricing based on single issue; volume discounts may be available.
| Member | Nonmember | |
|---|---|---|
| Top Banner (one per newsletter) | $800 | $1,125 |
| Business Partner Showcase (two per newsletter) | $800 | $1,125 |
| Middle banner (two per newsletter) | $500 | $700 |
Download a PDF with ad closing dates and materials deadlines.
Whether NBOA is covering a current crisis or longer-term trends, thousands of independent school business leaders each month turn to Net Assets online for thought leadership, trend analysis, case studies and need-to-know guidance and compliance.
Advertisements are available on the homepage and on topic-targeted articles. Topics are:
All ads are a standard size, 300x250 pixels.
4 total ads available
| Member | Nonmember | |
|---|---|---|
| 3 months | $775 | $1,100 |
| 6 months | $1,500 | $2,100 |
| 9 months | $2,150 | $3,000 |
| 12 months | $2,775 | $3,900 |
| Member | Nonmember | |
|---|---|---|
| 3 months | $775 | $1,100 |
| 6 months | $1,500 | $2,100 |
| 9 months | $2,150 | $3,000 |
| 12 months | $2,775 | $3,900 |
Download a PDF with ad closing dates and materials deadlines.
Hosted by NBOA President and CEO Jeff Shields, NBOA’s Net Assets podcast delves into today’s most pressing issues in independent school business and operations. Top leaders in independent schools and the field share what inspires and challenges them, and their approaches to problem solving and innovation.
New in 2026, NBOA is offering sponsorship of each episode, which includes acknowledgment at the beginning and end of each episode, and a 30-second roll mid-episode, all of which is read by NBOA President and CEO Jeff Shields. All copy will be approved by NBOA for adherence to NBOA’s editorial standards and must be provided by given deadlines.
| Member | Nonmember | |
|---|---|---|
| Price per episode | $1,500 | $2,100 |
Download a PDF with ad closing dates and materials deadlines.
Make the most of your brand’s visibility and increase ROI with digital ad retargeting. Ad retargeting uses cookies to track visitors to nboa.org. Once an ad campaign is active, your brand’s ads are displayed to potential customers on thousands of websites they visit in their daily online browsing. You can track real time ad statistics through a custom advertiser dashboard.
Advertisers can target their audience by selecting the dates and length of the ad campaign. Advertisers can promote new products and services, attendance at NBOA events and professional development resources, to name a few. Year-round packages allow advertisers to reach their audience to stay top of mind.
Pricing based on number of impressions.
| Member | Nonmember | |
|---|---|---|
| 50,000 | $1,500 | $1,800 |
| 75,000 | $3,000 | $3,600 |
| 100,000 | $4,500 | $5,400 |
| 150,000 | $6,750 | $8,100 |
| 200,000 | $8,100 | $9,700 |
| 300,000 | $11,350 | $13,600 |
The upgraded LRFM helps you model tuition, staffing, and revenue over 10 years. Build confidence in your school’s financial decisions—before they’re made.
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.jpg?sfvrsn=1493b24f_1 "July-August 2025")
