Mission (and Margin) Possible: Leveraging Campus Assets

Independent schools are increasingly leveraging their campuses year-round to boost non-tuition revenue. From summer programs and rentals to strategic partnerships, schools can unlock new income streams without compromising mission or overextending resources. In this webinar, school leaders from Columbus Academy and advisors with SPARC will share practical strategies to maximize underutilized assets, assess operational readiness, and design sustainable, mission-aligned initiatives. Whether you're new to auxiliary programming or expanding existing efforts, discover how your campus can become a 365/24/7 engine for innovation and financial resilience.

Learning Objectives:

• Identify underutilized campus assets and evaluate them for revenue potential.
• Explore case studies of schools generating meaningful non-tuition income through rentals, programs and partnerships.
• Understand key considerations for staffing, marketing, legal compliance and mission alignment.
• Develop a strategic approach to year-round campus planning that supports long-term financial health.

Pricing

Members: Free
Nonmembers: $125.00

Register

Credit Information

Presenters

Weston Outlaw

CFOO

Columbus Academy

Weston Outlaw is chief financial and operations officer at Columbus Academy, a PK-12 day school in Gahanna, Ohio. There, he oversees the school’s business office, human resources, facilities, technology, food service, security and special programs. A seasoned independent school administrator, Outlaw has built a reputation for leading and advising schools around the Midwest on the growth of auxiliary programs. His career includes roles at Culver Academies in Indiana, Cranbrook Schools in Michigan, and University School of Milwaukee in Wisconsin. A longtime camp professional and American Camp Association volunteer, he brings a unique perspective on blending business discipline with the developmental power of youth programming.

Bob Rojee

Senior Advisor

SPARC

Bob Rojee is a senior advisor at SPARC (Summer Programs and Auxiliary Revenue Collaborative). With extensive experience launching and growing auxiliary programs at multiple independent schools, Rojee leads initiatives in membership services, professional development and advisory projects at SPARC, helping schools maximize their potential. His expertise also spans financial management, staff development and program design.

David Sullivan

Senior Advisor

SPARC

David Sullivan is a senior advisor at SPARC (Summer Programs and Auxiliary Revenue Collaborative). With 35 years in independent school education, including two decades as a head of school, Sullivan specializes in revitalizing struggling schools by leveraging summer and auxiliary programs to drive financial growth. A former chair of an independent school accrediting association, Sullivan is passionate about helping schools meet their strategic objectives and develop leadership at all levels.