(From Schneider B) Schools are increasingly concerned about creating and maintaining beautiful websites. A well-thought-out website redesign plan ensures the school can focus on developing streamlined navigation structure and engaging content during each admissions cycle. Instead of cramming everything into a six-month sprint, rework the various components of the website one at a time, ideally in the summer, suggests Daren Worcestor, thought leader at Blackbaud. These tips will help you plan for a marathon redesign process.
Six key tips to guide your initial planning.
- Compile photography and feature videos before the design process begins.
- Evaluate your website’s SEO to inform navigation, content and design changes.
- Overhaul the navigation to save project time and enable the designer to conceptualize the overall layout.
- Plan to rework content by focusing on a handful of pages and then putting the rest of the site on an editorial schedule, tackling a section or two each summer.
- Create a focus group to evaluate what’s working on the current website, what’s not meeting expectations and the desired functionality for the new site. These steps can serve as a blueprint for sales discussions.
- When it comes to sales negotiations, plan to begin discussions at least three months in advance.
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