(From EdWeek) A 2024 survey found 96% of school PR officials see misinformation as a growing issue, fueled by social media and AI. Here are six tips to manage it effectively:
- Know the difference: Misinformation is unintentional; disinformation is deliberate and harmful.
- Respond wisely: Act quickly when safety or legal issues arise; monitor smaller rumors.
- Time your response: Wait for facts in evolving situations, but communicate early when safety is involved.
- Use clear language: Avoid jargon, acronyms, and slang that can be misinterpreted.
- Build trust: Be a reliable source by proactively sharing accurate information.
- Create a “rumor hub”: Let the public ask questions and find verified answers.
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