Optimizing Benefits Enrollment with AI

(From SHRM) According to a 2022-2023 study by technology vendor isolved, 64% of respondents would consider changing jobs due to a poor benefits enrollment experience. The solution to this challenge emerges with the advent of generative artificial intelligence and enhanced analytics software. Some employers have begun utilizing ChatGPT to summarize customer calls, conduct sentiment analysis and create benefits content efficiently. Furthermore, AI technologies aid HR leaders in decision-making pre-enrollment and offer valuable insights post-enrollment through sentiment analysis and population segmentation, reducing time and effort.

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