Communications After a Cyber Breach

(from PR News) No organization — large or small — is immune to cyberattacks. And 55% of Americans say they would be less likely to do business with brands who are victims of a cyber attack. Thus trustworthy responses are critical. Here are some primary considerations: 

• Outline the top risks and prepare a plan to respond
• Prepare holding statements as a basis for responses to different incidents
• Be clear, consistent, and transparent; do not lie or mislead

More from PR News