Nov 10, 2025, 9:41 AM
(From The Chronicle of Philanthropy) Nonprofits have long used SEO to attract donors, but AI tools like ChatGPT and Google’s AI overviews are changing how people search for organizations to support. With 40% of searches now happening through generative platforms, nonprofits must adapt to stay visible to potential donors. Experts recommend using analytics tools, organizing site data for AI readability, and asking AI for optimization help. To show up in donor-related searches, nonprofits should follow web norms and ensure content meets E-E-A-T standards: Expert, Experienced, Authoritative and Trustworthy.
Listen to the latest episode of the Net Assets podcast.
