Alternative Employer Benefits to Attract and Retain Talent

(From PRSA) As employers prepare for another year impacted by the “Great Resignation,” it’s important to prioritize the employee experience as a way to attract and retain workers. Molly Eyerman, founder and CEO of VIVO Growth Partners, an Ohio-based boutique consulting firm, has identified the top employee benefit trends that employers will focus on and prioritize this year:

• Student loan repayment assistance
• Paid paternal leave
• Time-related job benefits, such as transparent personal time off, work from home and family-leave options
• Wellness-related job benefits, such as in-office fitness equipment, massages, dry cleaning pickup and coffee delivery
• Clear professional-development maps that show how employees can grow and develop within your organization

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