Building a Member-Centric Website

We’ve completely overhauled to make it easier for our members to use and engage.

Apr 19, 2022

Jeffrey Shields, FASAE, CAE
NBOA President and CEO

Spring is the season of renewal. It has finally reached Washington, DC, and if you’re like me, you find it a welcome change of pace from a winter that was mired in another COVID-19 wave and grey, cold weather for what seemed like days end. Spring is also a time when we begin to recognize what has been accomplished throughout the year. This could be anything from bringing a recently renovated building online, the implementation of new, more efficient budgeting software, or even the return of a staff tradition that alluded us throughout the pandemic, such as a professional development retreat. 

At NBOA, this spring we are pleased to offer our members an all-new and reinvigorated website at A nonprofit’s website is essentially it’s virtual business card, which communicates the mission of the organization and how it is fulfilled. And for an association like NBOA, it truly serves as a centralized portal where much of the value of NBOA is delivered in a 24/7 environment. Whether it’s downloading the 2022 Financial State of the Industry report, registering for the Business Officer Institute, or participating in one of the many online discussions with your national network of peers in NBOA Connect, it’s critical to us that delivers for you. 

As many of you know, the time, financial resources and tenacity it takes to take on a comprehensive website redesign of any significant magnitude can be daunting. Why was it worth it — and what is new about

This new site provides members with an easy-to-use central hub for member benefits, programs and tools and resources in a more contemporary design. Some of the helpful new features you’ll notice include:

  • A more intuitive and robust browsing experience that allows you to filter and search resources within topical tags more quickly and easily.
  • A comprehensive programs calendar where you can browse all upcoming NBOA professional development programs in one place.
  • A greater emphasis on the benefits and ways to access your NBOA membership that clearly conveys the value to you and colleagues at your school.
  • A fresh and modern look makes the site easier to read and navigate, with imagery that more accurately reflects the diversity of NBOA membership.

Our goal is to provide a seamless transition to this new site and to continue to provide you with the depth and breadth of resources, and peer to peer connections, that you have come to expect from NBOA. I encourage you to visit the new site today, and tell us what you think at It’s not too early to surf this spring!


Follow NBOA President and CEO Jeff Shields @shieldsNBOA.

From Net Assets NOW, April 19, 2022. Read past issues of CEO Notebook.



Jeffrey Shields, FASAE, CAE

President and CEO

National Business Officers Association (NBOA)

Washington, DC

Jeffrey Shields, FASAE, CAE, has served as president and CEO of the National Business Officers Association (NBOA) since 2010. He currently serves as a member of the American Society of Association Executives’ (ASAE) board of directors as well as a trustee for the Enrollment Management Association (EMA). Previously, he served as a trustee for One Schoolhouse, an innovative online school offering supplemental education to independent schools, and Georgetown Day School in Washington, DC. Prior to his current role, Shields was senior vice president and chief planning officer at the National Association of College and University Business Officers (NACUBO), where he worked for nearly 10 years.

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years is the target ceiling for a school plant's financial "age."

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