Increasing Auxiliary Program Revenue Through Entrepreneurial Thinking

Explore innovative and entrepreneurial ideas to increase non-tuition revenue and community-building programming. Using case studies from several independent schools, veteran directors will illustrate scalable ideas across summer and extended day programs, special events, facility rentals, school stores, and weekend and adult programming. Learn how your school can harness internal and external partnerships to foster collaborations within your school community while streamlining auxiliary program efforts for enhanced operational efficiencies.

Learning Objectives: Participants will discover innovative approaches for enhancing collaboration between auxiliary and business offices, maximizing efficiencies and boosting non-tuition revenue. Participants will walk away with actional ideas and tools to implement these strategies in their own schools.

Pricing

Members: Free
Nonmembers: $105.00

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Presenters

Jana Blackwell

Executive Director of Community Engagement

Pine Crest School

Jana Blackwell is the executive director of community engagement at Pine Crest School. In this role, she oversees after school programs, summer camps and courses, student parking, campus stores and alumni connections. An alumna of Pine Crest School, Blackwell has worked at the school for over 25 years across several roles, including teacher, coach, parent and even bus driver.

Karen McCann McClelland

Director of Auxiliary Programs

Sidwell Friends School

Karen McCann McClelland is in her 25^th year as director of auxiliary programs at Sidwell Friends School, a PK-12 school with 1150 students on two campuses in Bethesda, MD and Washington, DC. In addition to her work at Sidwell, McClelland is a senior advisor with SPARC (Summer Programs and Auxiliary Revenue Collaborative), contributing to the development of professional development programs for members. This includes shaping roundtable discussions, webinars, book clubs, and the annual Leadership Institute. She enjoys presenting workshops at national and regional conferences including NBOA, NAIS, SPARC and American Camp Association.