Increasing Auxiliary Program Revenue Through Entrepreneurial Thinking

| Webinar


Explore innovative and entrepreneurial ideas to increase non-tuition revenue and community-building programming. Using case studies from several independent schools, veteran directors will illustrate scalable ideas across summer and extended day programs, special events, facility rentals, school stores, and weekend and adult programming. Learn how your school can harness internal and external partnerships to foster collaborations within your school community while streamlining auxiliary program efforts for enhanced operational efficiencies.

Learning Objectives: Participants will discover innovative approaches for enhancing collaboration between auxiliary and business offices, maximizing efficiencies and boosting non-tuition revenue. Participants will walk away with actional ideas and tools to implement these strategies in their own schools.


Members: Free
Nonmembers: $105.00


Credit Information

CPE Credit

Field of Study: Finance
Delivery Method: Group Internet Based
Program Level: Basic
Prerequisites: None
Advanced Preparation: None
Recommended CPE Credits: 1.2

HRCI Credit

Recommended HRCI Credits: 1.0
HRCI Category: HR (Business) – Business Leadership

SHRM Credit

SHRM PDC Credit: 1.0
SHRM BoCK: Business Acumen


Jana Blackwell

Jana Blackwell

Executive Director of Community Engagement

Pine Crest School

Jana Blackwell is the executive director of community engagement at Pine Crest School. In this role, she oversees after school programs, summer camps and courses, student parking, campus stores and alumni connections. An alumna of Pine Crest School, Blackwell has worked at the school for over 25 years across several roles, including teacher, coach, parent and even bus driver.
Karen McCann McClelland

Karen McCann McClelland

Director of Auxiliary Programs

Sidwell Friends School

Karen McCann McClelland is in her 25th year as director of auxiliary programs at Sidwell Friends School, a PK-12 school with 1150 students on two campuses in Bethesda, MD and Washington, DC. In addition to her work at Sidwell, McClelland is a senior advisor with SPARC (Summer Programs and Auxiliary Revenue Collaborative), contributing to the development of professional development programs for members. This includes shaping roundtable discussions, webinars, book clubs, and the annual Leadership Institute. She enjoys presenting workshops at national and regional conferences including NBOA, NAIS, SPARC and American Camp Association.
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CPE Information
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SHRM Information
NBOA is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). Webinars that have met SHRM's criteria to be pre-approved for recertification credit will be noted above. For more information about certification or recertification, please visit


HRCI Information
NBOA is a recognized provider of recertification credits. Webinars that have met the HR Certification Institute's criteria to be pre-approved for credit towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification will be noted above.